Your banner ad will be displayed at the top of our most visited page for premium exposure. Putting your banner ad on the Welcome page of Castro Online will get you the best response to your advertisement at a low cost. You will be able to put a one sentence personal endorsement for your promotion under your banner ad. In addition to top exposure for your banner ad on our Welcome page, we will also rotate your banner ad on other pages of our site. Click here to see our current page view statistics.

Button ads are placed on the side bar of the Welcome page and other main index pages that are visited often. This allows good exposure for your promotion without interruption. See our banner design tips if you have not designed your button ad yet, or let our professional staff design a banner for you.

• Premium Banner Advertising - $100 per Month
• Rotating Banner Advertising - $150 for 3 Months
• Premium Button Advertising - $300 for 3 Months
• Side Bar Button Advertising - $150 for 3 Months
  Secure online ordering supplied by CB-Solutions.net

Need your banner ads professionally created?  First our professional designers will fully review your site, and listen to your objectives, goals and needs.  Castro Online then integrates all this information to create a custom, professionally designed banner to meet your advertising goals.  First we will need to get some information from you, please fill out our request form.

Here are some tips on how to design effective banners:

• Keep your message short and simple.
• Most banners are in the GIF format, as this compresses very well. Some people use JPEG images, but you're only be able to fit in a couple of frames.
• I wouldn't recommend using Java or Flash banners, as many people don't have these plug-ins. So your banner won't be seen.
• Use a large font size for your message text.
• Use attractive images to grab the viewer's attention.
• Use attention grabbing words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button.
• Convey your "Unique Selling Point" of your web site in the banner. e.g. "Nobody Sells Cheaper Than Us", "We Offer The Widest Selection With Over 10 Million Books".
• Don't use bold bright colors, such as bright yellow, bright red, lime green, etc.
• Encourage action from the viewer. Put "Click Here!" somewhere on the banner--usually in the bottom right hand corner. Use a smaller font size, so that it doesn't distract the viewer from your main advertising message.
• Create different versions of the banner. Test different banners to improve your click-through rate.
• Animate your banner, but use as few frames as possible to convey your message. No one is going to wait to read through 10 frames of animation just to find out what your banner is about.
• Add a border to your banner to make it stand out from the page. Most people use a blue or black border, but I've banners with dotted lines, which is a bit different.
• Although most sites accept a maximum file size of 10kb or 12kb, I recommend that you keep the file size as small as possible. The quicker the download, the more likely your banner will be seen, before they have scrolled down the page.
• And finally, try using humor to convey your message. I think this aspect of advertising hasn't really been used on the web. But we all know it works. Humor is used all the time in TV and radio advertisements.

• Premium Banner Advertising - $100 per Month
• Rotating Banner Advertising - $150 for 3 Months
• Premium Button Advertising - $300 for 3 Months
• Side Bar Button Advertising - $150 for 3 Months
  Secure online ordering supplied by CB-Solutions.net